Amuses both kids (2 and 4) for a long time. Only comment would be there are small decorations on the sticker page (leaves, shells, etc) that are super cute but not cut out as a sticker. Spent some time cutting them out because the kids loved them but they do work on the book if you spend the time to cut them out. The main stickers popped off easily and are super fun.Stickers are easily removed and reusedWas perfect gift for grandchild for holiday roadtripsI bought these for airplane travel for my toddler (22 mo). The 'stickers' (which are little plastic things, like a window decal) worked great for the first use, so-so for the second sticking, and then not at all after that. They basically curled up and died. There was nothing I could do to get them to stick again. The board itself is good for real stickers - they do peel off OK to re-stick to some extent. SO, it served it's purpose for a toddler's attention span on a flight, but after that the stickers didn't work again which makes this 'reusable sticker book' pretty useless. Not worth the money.